Crest has continually pushed for the improvement of the oral health of all of its consumers in the market since 1955. Crest remains one of the most trusted toothpastes in the market to date. Most of their dental products have been approved by the American Dental Association. To give consumers more confidence in their products Crest has made the point of complying with all of the rules and regulations set out by FDA. All this has been established to ensure that the company is leading the way in the pursuit of perfect oral health so everyone can have a beautiful and healthy smile.
The history of Crest dates back to the 1940s when Procter and Gamble spearheaded research on an ingredient that when added to toothpaste would reduce the rate of tooth decay. There was a big problem with tooth cavities in America at the time with over 700 million Americans having reported cavities. This made cavities one of the most prevalent health problems in the United States at that time. The research resulted in the production of fluoride toothpaste. The first tests indicated that there was a reduction in the occurrence of cavities by about 49% in both adults and children aged between 6 and 16.
Crest toothpaste has continued with its research efforts in an attempt to solve the current problems that consumers are facing. Some of the dental problems that are still troubling consumers include tooth bleeding and oral hygiene for young children. The company is also making efforts to ensure that the population is more aware about their dental hygiene and some of the warning signs that they should look out for while taking care of their teeth.
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