Heluva Good! has unveiled Bold Naturally Aged Cheese. The brand is a subsidiary of HP Hood LLC, a Massachussetts-based dairy manufacturer and will include flavors such as Habanero Jack, Special Reserve Extra Sharp Cheddar, and Chipotle Cheddar. Select grocers in the Northeast will be the first to carry this new line, with plans to expand still to be announced.
The brand prides itself on having new, distinct flavors unlike any other. Their Habanero Jack flavor advertises a habanero spice infused into a smooth, creamy jack cheese. The Special Reserve Extra Sharp Cheddar is aged for over 15 months in order to produce an intensely sharp flavor, and the Chipotle Cheddar adds a smokiness to its sharp cheddar flavor.
Chris Ross, Vice President of Marketing at Heluva Good!, said “These new flavors put a twist on traditional favorites and provide bold options to cheese lovers.” He continued, “The bold flavors are each pronounced and unique, and offer consumers a great new way to add flavor to their holiday gatherings, family parties or everyday snacks and dinners.”