According to statistics, less than 1 in 10 Americans get enough fiber in their diet everyday. This is based on a survey conducted by Caravan last November, which was participated in by 1,006 adults. In addition, according to the “2010 Dietary Guidelines for Americans,” fiber is considered necessary for health. Kellogg’s recognizes the importance of fiber in the body, and its importance to a majority of consumers. They have therefore created this fiber-enriched product.
Varieties of this fiber-enriched waffle include Buttermilk and Chocolate Chip. The Buttermilk variety provides 35% of the DRV of vitamin E (an antioxidant) and zinc. The Chocolate Chip variety provides 20% of the DRV of both micronutrients. Both varieties also contain more than 10 minerals and vitamins. The fiber content of the waffles also satisfies 35% of daily fiber DRV. With these amounts of nutrients and micronutrients present in the waffles, it can significantly help bridge the fiber and other nutrient gap.
Outside, the waffles are crisp and golden, inside they are fluffy just like all other Eggo waffles. According to marketing VP Cathy Schneck, these new fiber-enriched waffles offer that simply delicious taste that consumers have come to expect from Eggo waffles.
The new “Eggo FiberPlus Waffle” is now available in major retail stores in the country. These waffles are displayed in the frozen food isle of grocery stores and other retail shops.