Post Foods, LLC was founded in the year 1895 by Charles W. Post. It was originally named Postum Cereals and produced its first product, the cereal beverage Postum.
In 1897, the company introduced its first ready-to-eat cereal under the label Grape-Nuts. The products label was derived from “grape sugar,” which formed during the process of baking and “nut” for the nutty flavor of the product.
In 1904, the company introduced a new product, cornflakes that were sold under the label Elijah’s Manna. A year later, this product’s label was changed to Post Toasties. In 1912, the company launched a refined version to its Postum product. In 1922, the company introduced Bran Flakes. For a period of four years (1925-1929), the company was able to acquire several companies. This allowed the company to expand its product line to over sixty products. Within that period, the parent company’s name was changed to General Foods, Co.
Over the succeeding years, the company introduced several new products which included Grape-Nuts Flakes (a cereal product) in 1932, Golden Crisp (a cereal product) in 1949 and Alpha-Bits (another cereal product) in 1958.
In 1961, the company launched Shredded Wheat cereals, formerly called Shredded Wheat Juniors. Four years later, Honeycomb cereal was launched. In 1971, Cocoa Pebbles and Fruity Pebbles (both cereal products) were introduced and in 1982, Fruit and Fiber cereals were introduced.
In the next years, the company continued to steadily expand its product line and introduced several new products including Honey Bunches cereal products, Post Selects cereal products and Great Grains cereal products. In 1992, the company’s Shredded Wheat product celebrated its 100th year in the market. In 1997, the company launched a food drive that lasted for 100 days. It also launched a program for hunger awareness that lasted all throughout summer.
In 1998, the company donated enough cereal to feed more than 1 million people. In the same period, the company went into a partnership with local supermarkets in which the supermarkets would give a financial donation for each Post cereal that was sold from June 15 to August 2, 1998.
From 2002 to 2008, Post Foods again introduced several cereal products in the market, including Trail Mix Crunch and the Honey Bunches product line.
• Headquarters: St. Louis, Missouri
• Ownership Type: a subsidiary of Ralcorp Holdings, Inc.
• No. of Employees: information not available
• Geography: USA
• Demography: breakfast cereal and cereal bar consumers