At least 4,000 of the retailer’s Facebook fans have “liked” the post on its page announcing its Pinterest sweepstake that will be a $50 gift card given daily. About 300 of the fans commented on the announcement. To enter into the sweepstakes, customers have to ‘pin’ one or all of the eight dessert recipes by the retailer to their own personal Pinterest account pages. The customers also have to give their email address, as well as let the retailer know which of the recipes they have pinned. Some of the dessert recipes include apple tarts, owl cake, sugar cookies and pumpkin pie. Pinners are allowed to enter the recipes into the sweepstakes every day to have a chance at winning each day. Safeway will continue awarding the Safeway gift card worth $50 at random until January 2. The Pinterest promotion was launched on December 11.
Pinterest is an online pinboard that lets the members create, as well as manage, image collections that are theme-based, such as hobbies, for arts and recipes.
Founded in 1915, Safeway is a supermarket chain headquartered in Pleasanton, California. It has over 1,694 stores that are located in the U.S. and Canada. The highest concentration of its stores is in California. The supermarket operates under the following banners: Vons Food and Drug (with the name Pavilions), Randall’s Food Markets (Tom Thumb Food & Pharmacy and Simon David names) Safeway Food and Drug, Pak’n Save, Dominick’s Finer Foods and Carrs-Safeway.