LIDL

Lidl is a German chain of discount supermarkets that has worldwide operations, including in the UK. The company has more than 9,000 stores in different parts of Europe and has its head offices in Livingston for its UK operations.

History

Lidl was created in the 1930s and was originally a wholesale grocery business. The business was started in Germany by the Schwarz family. The first store put up by the family was called “Schwarz Assorted Wholesale Foods.” The name Lidl was the surname of the Schwarz’ former partner in business, Ludwig Lidl and Schwarz bought the rights to the store’s name.

The first stores that were already named Lidl were opened in 1973. The stores had a similar concept with those of Aldi stores. By 1977, there were 33 discount stores in the country. All of these retail stores were kept as small as possible and products that did not sell were removed from the shelves. This system worked fine with its customers, which is why the number of Lidl stores grew.

By the 1980s, the stores had become a popular household name throughout Germany. By the 1990s, Lidl started its expansion plan by opening stores outside of the country. By 1994, Lidl retail stores were operating in the UK.

Currently, Lidl has over 580 stores throughout the United Kingdom and has become the closest competitor of Aldi in the area of discount retailing. Although Lidl in the UK is still considered a minor player in the retail industry (with a market share of more or less 5%), the discount chain is still thought of as one of the important retailers in UK.

Just like Aldi, a majority of the products sold in Lidl stores are private labels, which is why it offers really low prices for its products. Among the brands that Lidl owns are Silvercrest and FAIRGLOBE. The Silvercrest label is for electronic products, while the FAIRGLOBE label is for fair trade food products, which Lidl supports. Even with already having thousands of stores around Europe, Lidl continues to expand, as it still has plans to put up stores in countries like Canada and Mexico.

Headquarters: Livingston,UK
Ownership Type: Private
Employees: about 690
Geography: Austria, Bulgaria, Croatia, Cyprus, Finland, Germany, Hungary, Italy, Malta, Norway, Portugal, Slovakia, Sweden, United Kingdom, Belgium, Czech Republic, Denmark, France, Greece, Ireland, Luxembourg, The Netherlands, Poland, Romania, Slovenia and Switzerland
Demography: quantity consumers, quality consumers

Brands

FAIRGLOBE®, Silvercrest®

Important links

Lidl Corporate Home Page
Promotions and Coupons
Products
Jobs and Careers
Lidl Contact Information

25 Comments

  1. anthony aidone May 18, 2017 at 5:10 pm - Reply

    are u opening in south Florida, if so when?

  2. Bob Beckert May 5, 2017 at 5:40 am - Reply

    Thanks for choosing Eden, North Carolina. Looking forward to your opening.

  3. Marie April 7, 2017 at 8:18 am - Reply

    Coming to CLT soon!!!

  4. casey March 19, 2017 at 1:39 pm - Reply

    what are the store hours for stores on east coast?

  5. Ahmad January 17, 2017 at 8:14 pm - Reply

    Welcome to Winston Salem North Carolina,!!!!!!!

  6. Anonymous November 15, 2016 at 11:27 am - Reply

    I was reading a news story where the staff of Lidl where your staff considered lower income shoppers. As a lower income person,I was impressed by your thoughts of these people.. Too often,lower income people are disregarded with the assumption that we’ll settle for non quality products and service ,which is far from the truth. I know some of these same people who will bypass stores near them and will go miles to another because of the reasons I listed in previous lines of this paragraph. I’ve done ( and continue to ) do the same.Who can blame them?

    Ive read where your corporation has plans to possibility put Lidl stores in the state of Georgia.Though your stores are fairly new to the United States, with an open mind ,I’m willing to give your stores a chance and from what I’ve read and seen on your website, your stores seem impressive. I don’t know if Lidl have thoughts about putting one of your stores in a lower income communities/
    ” undeserving ” areas but I’ve seen stores like Kroger ,Walmart and Aldi’s near some of these areas and have been there for a long time. I could be wrong,but if those stores are working in those areas,maybe Lidls can possibly do well in them as well.

    If there one one thing about some of the people in my area is that if the price is right,the food is good and the customer service is right,they will come. Hopefully, that will be the similar response to your stores regardless what area you put them in.

    • Razzie May 21, 2017 at 4:03 pm - Reply

      You can’t possibly be serious about this comment!!! Are you?

  7. Cindy August 20, 2016 at 9:46 pm - Reply

    Glad you are coming to Rockingham, NC….It is always nice for competition. I love Aldis and I’m sure I will love Lidl also.

    Thank you for picking our community to open the 1st store in USA….

    • Saundra Stebbing March 15, 2017 at 11:49 am - Reply

      Any idea when they are opening?

  8. Gary March 16, 2016 at 4:36 am - Reply

    Trying to give feed back and complaint about the Braemoor 100% beef burgers, Embarrassingly chewed on from by friends.
    I bought these as they looked good,. they may be 100% beef but for sure 3 0r even 5% sinew grizzle. Spoilt the meal completely

  9. Hernan October 20, 2015 at 12:36 pm - Reply

    I would like to know where are all your product from Maitre Jean Pierre come from. I have looked at the bar-code but it is unreadable and there is not information at all in the shop or in the packeting . thank you very much, hope to hear from you pretty soon

  10. C A April 26, 2015 at 1:26 am - Reply

    Great. Heard that one of these stores might be coming to Charlotte, NC. All we need is yet another discount grocery store that sells produce that rots quickly (because it’s old) and eventually (just as aldi has done) a center aisle full of non-food, made in China crap. No thanks. Kiss off!!!

  11. peter mcCann February 7, 2015 at 8:45 am - Reply

    you sell fruit i.e. oranges in packs of eight or ten plus various other fruits in this form.why do you not put a sell by date on them, many times I have bought these in this form, but the fruit seems to go off very quickly, also it happens with your potatoes, this happens after only 2 or 3 days ? now I wont buy these products from your stores please rectify this situation,

  12. Sheogorath November 8, 2014 at 3:27 am - Reply

    I would like to know why, as someone who uses crutches, I am forced to either use a hugely deep trolley which I cannot reach into, a shallow trolley designed for wheelchair users that I keep catching my feet on, or a basket which I cannot pull behind me since I cannot walk on one crutch alone? What is your problem with shallow trolleys for people who don’t need to use wheelchairs?

  13. peter thomson October 24, 2014 at 3:41 pm - Reply

    Hello please would you tell me why your lovely scones have been taken off the shelves at your harlow Essex branch,they are very tastie and I am told sold very well.
    Please reintroduce asap.
    Many thanks P Thomson

  14. m .a whalley July 31, 2014 at 6:35 am - Reply

    Can you please put the shallow trolleys in all stores, I regularly use three local shops. two have shallow trolleys, in the third shop at Hayle in Cornwall I have trouble leaning into the deep trolley, they are no good for pensioners.

  15. mr garba mohammed July 6, 2014 at 7:37 am - Reply

    I wonder if you can help one of your shop at soho-road, in birmingham if they can put back a shaving stick call shark on the shelve please. for the past six month. thx

  16. Josie Davis April 14, 2014 at 5:27 pm - Reply

    I recently ate your Special Muesli in the blue package in Ireland and would like to buy it in the United States. Is there a store in Texas where I could purchase this product?

  17. Stuart Woods March 20, 2014 at 2:59 pm - Reply

    I use the Scunthorpe store on a regular basis and it has a really deep pothole just as you drive in and out which has been growing for quite a long time.
    I pointed this out to two of the staff and was told it was “not their problem”.
    If it is on your land surely it is your problem as it will put people off shopping at your store.
    Could you please investigate this and hopefully deal with it.

  18. Margaret Ogbogu December 12, 2013 at 4:25 pm - Reply

    I have been buying your product from my local shops in England and sending them by cargo to Lagos to test the market for the past three years. This is somehow an expensive way to do business, but I wanted to see if your products will go well with my customers and it has really done extremely well. I never have enough goods to meet my customers demands. I sell on wholesale basis and the interest has exceeded my expectation.

    I am ready to go the next level and would be grateful if you could provide me with information of how I can take Lidl over to Lagos and supply goods directly from yourselves.

    Please provide as much information as possible
    Regards
    M. Ogbogu

  19. vera wilson September 9, 2013 at 1:13 pm - Reply

    I live in Kings Lynn and as you have a Lidl Store nearby, would be interested in any vacancies which you may have available.

    thank you

    V.Wilson

  20. Doreen White June 16, 2013 at 2:37 pm - Reply

    I understand that Lidl accept credit cards in Scotland, Wales and London and I would like to know why this has not beeen rolled out to all Lidl stores in the UK. I use a credit card to give me store points to exchange for goods at christmas and when I spend in Lidl stores, which is 3 0r 4 times a week, I lose out because I have to use my debit card, Please consider this as I lose about £60 per year.

  21. Raymond Northgreaves October 24, 2011 at 3:57 pm - Reply

    I obtained a Silver Crest Coffee Maker from your store in Leeds on Selby Road and it stopped working, you have been informed many times about this and you have done nothing to replace it. How many more times do I have to tell you about this matter, or is this the standard of Lidl UK?

    • Scott Grierson June 2, 2013 at 12:51 pm - Reply

      Have you taken this back to the store from which it was purchased? Reading your gripe it certainly doesn’t sound as though you have. Don’t just post a message on the site, take it back the store from which it was purchased! I am sure that they will either replace this, or refund you!

      One other point. Had the item you purchased been excellent, and you had no problems with this, would you have written a message extolling its virtues? I, for one, think not!

      • Nick C February 4, 2015 at 9:13 am - Reply

        Boom! Roasted

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