Kellogg’s was founded by W. K. Kellogg in 1906 in Battle Creek, Michigan. In the beginning, it had only 44 employees and its first product was better-for-you breakfast food. The company was the first to introduce wheat flakes. During the 1800s, Kellogg and Dr. John Harvey Kellogg decided to develop a new way to cook wheat. They were in the middle of the process when they had to leave for an urgent meeting. When they came back, all the wheat had dried and was rendered, they thought, useless. However, they decided to roll it under rollers and to their surprise, the wheat flakes were flattened when they were moved under the roller. Thus, the process of making corn flakes was born.
Over the next few years, Kellogg concentrated on experimenting until the corn flakes had been perfected. Thus, the Battle Creek Toasted Corn Flake Company was formed in 1906. It was this company that developed into Kellogg’s within a few decades. It soon expanded its business to almost all countries around the world and continuously added new brands to its product line. In 2006, Kellogg’s completed 100 years of service in the food industry. By that time, it had developed into a multimillion-dollar food empire.
Today, Kellogg’s Corn Flakes is a part of every family around the world. It has manufacturing plants in 18 countries. The company still maintains the values and principles of its founder, W.K Kellog, who always strove to produce healthy, nutritious food.
Company headquarters: One Kellogg Square, Battle Creek, MI, USA
Annual revenue: $20.1 Billion
Number of employees: 30,645
Geography: More than 180 countries
Demography: Natural and Organic
Corn Flake Crumbs
Fruit Flavored Snacks
Low Fat Granola