SuperValu (NYSE: SVU) has cornered 4.2% of the grocery market and stands at third place. The company is over 100-years old1 and their corporate main offices are in Eden Prairie, Minnesota. They operate 2,505 food and food/drug stores and 878 in-store pharmacies. In addition, they control 117 fuel centers that serve as the main distributor to another 2,200 stores through their logistics division. The food retail division is a total of 2,349 stores, which are supplied by 23 dedicated distribution centers.
The SuperValu business runs with several different store formats. There are three basic types:
- Stores of extreme value with the banner Sav-A-Lot
- Regionally priced superstores
- Regional supermarkets
There are 1,180 extreme value stores and they carry approximately 1,250 basic grocery items and meat. Most products are store brands. This small number of products is in sharp contrast to a normal supermarket that carries 30,000 products or more. Fewer products to stock means lower prices.
Regionally priced superstores operate under regional banners such as Cub Foods (Minneapolis/St. Paul, MN), Shop ‘n Save (St. Louis, MO), and Shoppers (Baltimore/DC, MD).
Regional supermarkets function as local markets such as Albertson’s (West Coast), Jewel-Osco (Chicago, IL), Farm Fresh (Richmond, VA), ACME (Philadelphia, PA), Shaw’s (New England) and Hornbacher’s (Fargo, ND).
Although third in rank of national grocery chains, SuperValu stores are number one in some regions of the U.S. These stores are at the top in their regions. Acme (Philadelphia, PA); Cub Foods (Minneapolis-St. Paul, MN); Hornbacher’s (Fargo, ND); Jewel, Jewel-Osco (Chicago, IL); Altertsons (Billings, MT; Nampa/Boise, ID; Las Vegas, NV; Orange County, CA).
The retail portion of SuperValu contributes 78% of sales to the company as of February 2010 (the most current data available). Total sales for the company were $40.6 billion, with $31.7 billion being contributed by the retail food divisions. The company does business under 15 different names.
- Acme Markets (117)
- Albertsons (453)
- Cub Foods (73)
- Farm Fresh Food & Pharmacy/The Market (46)
- Hornbacher’s (6)
- Jewel-Osco (182)
- Lucky Stores (5)
- Osco Pharmacy and Sav-On Pharmacy (722)
- Sav-A-Lot (1250)
- Shaw’s and Star Market (169) :
- Shop ‘n Save (169)
- Shoppers Food & Pharmacy (56)
- SuperValu Pharmacies (109)
A fair portion of their products are proprietary brands supplied by SuperValu. These are just some of the brands.
Jewel – store generic Arctic Shores – seafood
Essential Everyday – store generic Equaline – pharmacy generic
Shoppers Value – Extreme value brand Happy Tails – pet food
Shaw’s – store generic Carlita – Hispanic foods
Stockman & Dakota – premium beef Baby Basics – baby products
SuperValu Stores by State (excluding extreme value stores)
Alabama | 0 | Louisiana |
0 |
Ohio |
0 |
||
Alaska | 0 | Maine |
22 |
Oklahoma |
0 |
||
Arizona | 0 | Maryland |
0 |
Oregon |
48 |
||
Arkansas | 0 | Massachusetts |
89 |
Pennsylvania |
51 |
||
California | 242 | Michigan |
0 |
Rhode Island |
12 |
||
Colorado | 0 | Minnesota |
44 |
South Carolina |
0 |
||
Connecticut | 0 | Mississippi |
0 |
South Dakota |
0 |
||
Delaware | 13 | Missouri |
27 |
Tennessee |
0 |
||
Florida | 0 | Montana |
30 |
Texas |
0 |
||
Georgia | 0 | Nebraska |
0 |
Utah |
0 |
||
Hawaii | 0 | Nevada |
35 |
Vermont |
19 |
||
Idaho | 33 | New Hampshire |
34 |
Virginia |
64 |
||
Illinois | 192 | New Jersey |
54 |
Washington |
75 |
||
Indiana | 5 | New Mexico |
0 |
West Virginia |
38 |
||
Iowa | 2 | New York |
0 |
Wisconsin |
2 |
||
Kansas | 0 | North Carolina |
1 |
Wyoming |
10 |
||
Kentucky | 0 | North Dakota |
6 |
In addition to the 23 dedicated distribution centers, SuperValu also owns two logistics companies that provide support services such a food distribution and logistics support. This side of the business represents 22% of total sales.
Banners: Equaline, Jewel, Arctic Shores, Essential Everyday, Market Value, Happy Tails, Shaw’s, Carlita, Stockman & Dakota, Baby Basics
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